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dōTERRA Social Media Academy
Introduction
Welcome! (1:27)
Day 1
What You Will Learn And Do
Section 1: The Power of Social Media (2:11)
Section 2: How dōTERRA Social Can Make Social Media Easy for You! (3:52)
Section 3: Why Amazing Graphics Work (1:55)
Section 4: Sign up for dōTERRA Social (2:17)
Day 2
What You Will Learn And Do
Section 1: Overview of Facebook (4:07)
Section 2: Overview of Instagram (5:43)
Section 3: Create a Social Media Profile on Your Platform of Choice (2:50)
Day 3
What You Will Learn And Do
Section 1: Overview of YouTube (7:04)
Section 2: Overview of Pinterest (5:11)
Section 3: Connect Your Social Media Pages to Your dōTERRA Social Account (2:21)
Quiz One: Days 1–3
Day 4
What You Will Learn And Do
Section 1: The Importance of Compliance (3:31)
Section 2: General Compliance Policies (7:58)
Section 3: Compliance Resources (2:28)
Section 4: Approve or Edit Suggested Posts (3:11)
Section 5: Download the dōTERRA Social App (0:44)
Day 5
What You Will Learn And Do
Section 1: Facebook Fundamentals (1:14)
Section 2: The Difference between a Facebook Page and Facebook Group (5:17)
Section 3: What Kind of Content Works Well on Facebook (2:37)
Section 4: Create a Facebook Page (3:44)
Section 5: Create a Facebook Group (3:49)
Section 6: Connect Your Facebook pages to Your dōTERRA Social Account (1:22)
Day 6
What You Will Learn And Do
Section 1: The Basics of Instagram (2:18)
Section 2: Personal and Professional Accounts (2:27)
Section 3: How to Create an Instagram Post (1:34)
Section 4: How to Create an Instagram Story (2:54)
Section 5: Create an Instagram Story (1:41)
Quiz Two: Days 4–6
Day 7
What You Will Learn And Do
Section 1: SEO Basics (1:22)
Section 2: SEO Keywords (1:44)
Section 3: Using SEO on Pinterest (2:27)
Section 4: Brainstorming Keywords (1:32)
Day 8
What You Will Learn And Do
Section 1: What is your Why? (1:47)
Section 2: Finding Your Audience (2:24)
Section 3: Telling Your Story (1:58)
Section 4: Finding Your Why Exercise (0:53)
Day 9
What You Will Learn And Do
Section 1: Basics of the dōTERRA Social Editor (2:21)
Section 2: Using the Editor (2:36)
Section 3: Create a Graphic from Scratch (1:37)
Quiz Three: Days 7–9
Day 10
What You Will Learn And Do
Section 1: How to Navigate Post Ideas and My Ideas (2:20)
Section 2: How to Edit a Post Idea (1:32)
Section 3: How to Resize an Image (2:18)
Section 4: Edit a Graphic (0:36)
Day 11
What You Will Learn And Do
Section 1: Principles of Design (8:12)
Section 2: Create and Post Your Own Graphic (2:37)
Day 12
What You Will Learn And Do
Section 1: Different Types of Content (4:46)
Section 2: Where to Find Inspiration (1:15)
Section 3: How to Schedule a Post (3:31)
Section 4: Schedule a Post (0:37)
Quiz Four: Days 10–12
Day 13
What You Will Learn And Do
Section 1: How to Create a Content Plan (7:41)
Section 2: Creating and Editing Time Slots (3:40)
Section 3: Create Your Own Content Plan (1:20)
Day 14
What You Will Learn And Do
Section 1: Brand Basics (2:14)
Section 2: Building Your Brand (1:44)
Section 3: Brand Name (1:35)
Section 4: Brainstorming Brand Names (1:35)
Day 15
What You Will Learn And Do
Section 1: Logo (2:31)
Section 2: Brand Color (3:02)
Section 3: Brainstorm and Sketch Logo Ideas (1:58)
Quiz Five: Days 13–15
Day 16
What You Will Learn And Do
Section 1: File Formats (1:47)
Section 2: Create Your Logo (1:52)
Section 3: Upload Your Logo to dōTERRA Social (0:52)
Section 4: Create a Watermark (1:13)
Day 17
What You Will Learn And Do
Section 1: Tips for Good Photos (3:07)
Section 2: Photo Subjects (2:17)
Section 3: Practice Taking Photos (1:13)
Day 18
What You Will Learn And Do
Section 1: What Are Social Media Analytics? (1:29)
Section 2: Facebook and Instagram Analytics (2:47)
Section 3: dōTERRA Social Analytics (7:55)
Section 4: Check Your Analytics (0:45)
Quiz Six: Days 16–18
Day 19
What You Will Learn And Do
Section 1: Be Helpful and Respond to Comments (1:58)
Section 2: Stay Consistent (1:29)
Section 3: Help Others Be Part of Your Story (1:13)
Section 4: Be a Product of the Product (1:25)
Section 5: Create a Trust-Building Post (0:39)
Section 6: Respond to Comments (0:48)
Day 20
What You Will Learn And Do
Section 1: How to Create a Promotions Plan (3:45)
Section 2: Rules for Promotions (1:32)
Section 3: Make and Plan a Promotional Post (1:34)
Day 21
What You Will Learn And Do
Section 1: Writing Compelling Copy (5:29)
Section 2: Practice Writing Captions (2:07)
Section 3: Schedule a Caption for a Future Post (0:54)
Quiz Seven: Days 19–21
Day 22
What You Will Learn And Do
Section 1: How to Use the Link Generator (4:15)
Section 2: Using the dōTERRA Account Link Generator (3:03)
Section 3: Give It a Try! (0:54)
Day 23
What You Will Learn And Do
Section 1: More about Analytics (3:27)
Section 2: Review Your Analytics (2:02)
Section 3: Set a Goal (1:46)
Day 24
What You Will Learn And Do
Section 1: User-Generated Content (2:43)
Section 2: Be Relevant (1:52)
Section 3: Try Something New (0:33)
Quiz Eight: Days 22–24
Day 25
What You Will Learn And Do
Section 1: Social Media Myth (1:31)
Section 2: Follow Up (3:01)
Section 3: Make Your Own Follow-Up Plan (1:13)
Section 4: Send a Graphic to a Friend (0:33)
Day 26
What You Will Learn And Do
Section 1: Why Engaging with Your Followers Is Important (2:05)
Section 2: Interacting with Other Social Media Communities (1:54)
Section 3: Start Your Social Media Community (0:47)
Day 27
What You Will Learn And Do
Section 1: Planning and Promoting a Live Video (2:55)
Section 2: Equipment and Platform (1:27)
Section 3: Following Up (0:58)
Section 4: Plan Your Own Live Video (1:42)
Section 5: Create a Graphic to Promote Your Live (0:56)
Quiz Nine: Days 25–27
Day 28
What You Will Learn And Do
Section 1: Lead Generation (5:16)
Section 2: Sales Funnel (1:22)
Section 3: Sales Funnel Breakdown (3:49)
Section 4: Sales Funnel Exercise (1:52)
Day 29
What You Will Learn And Do
Section 1: How to Host a Giveaway (5:31)
Section 2: Collaborating with Other Brands (4:25)
Section 3: Start Creating Your Giveaway (0:41)
Section 4: Create Your Giveaway Graphic (0:45)
Day 30
What You Will Do
Section 1: Review Your Analytics Goal from Day 23 (0:53)
Section 2: Set Goals for Next Month (1:09)
Section 3: Plan Your Next Month of Content (1:20)
Quiz Ten: Days 28–30
Downloads (Not Your Certificate)
dōTERRA Information
You Did It! (1:33)
Section 3: Connect Your Social Media Pages to Your dōTERRA Social Account
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